in the world of
Swarovski Optik

Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
High Resolution images related to press releases can be downloaded from our image database

Greatness in the smallest detail

September 10 2020

The new 115-mm objective module is the first of its kind. An ingenious system: SWAROVSKI OPTIK once again underlines its pioneering role in high-precision, long-range optics by adding a true masterpiece to its modular spotting scope system. The 115-mm objective module is the largest of its kind for wildlife watching.



NL Pure – One with nature

July 01 2020

SWAROVSKI OPTIK opens up a new dimension of wildlife watching: A huge, revolutionary field of view combined with groundbreaking design in premium-class binoculars – the new NL Pure from SWAROVSKI OPTIK takes your wildlife viewing to the next level.


Mit SWAROVSKI OPTIK 160 Vogelarten an der NABU Vogelstation Wedeler Marsch entdecken und erkennen

June 24 2020

Zum 1. April 2020 startete die Kooperation zwischen dem Tiroler Familienunternehmen SWAROVSKI OPTIK und dem NABU Hamburg. Sobald die NABU Vogelstation Wedeler Marsch vor den Toren Hamburgs wieder geöffnet ist, können Besucher dort mit den hochpräzisen Fernoptikgeräten aus Absam, Tirol die gefiederten Bewohner entdecken, erkennen und beobachten.


COVID-19 Press Statement SWAROVSKI OPTIK, March 17, 2020

March 17 2020


IWA 2020 Press Kit

March 03 2020

At IWA 2020 SWAROVSKI OPTIK has presented its latest product innovations. Read more details about the world’s first optical device to offer digital animal identification (dG), the latest rifle scope Z8i 3.5-28x50 P and the dS with mounting rail system here:


Stay Curious - SWAROVSKI OPTIK proudly presents the world’s first optical device to offer digital animal identification

February 17 2020

SWAROVSKI OPTIK’s latest innovation is a smart one: with the new dG (digital guide), the Tyrolean family business is proud to present a genuine world first. It is the very first long-range optical device to allow you to combine your viewing with automatic animal identification, documenting, and sharing. When used with the intuitive dG app, the dG with built-in camera is the ideal companion for anyone who is keen to learn more about nature.

Back to Top