Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
High Resolution images related to press releases can be downloaded from our image database

The PA-i8 digiscoping adapter from SWAROVSKI OPTIK: capture special moments forever

April 10 2018

The popular digiscoping adapter from SWAROVSKI OPTIK is now also available for the iPhone®* 8. The PA-i8 is used to attach SWAROVSKI OPTIK spotting scopes and binoculars to your iPhone*, instantly turning it into a telephoto zoom lens – the perfect partnership for taking effortless, enchanting close-ups. The combination of iPhone*, adapter, and long-range optics allows you to capture those special moments in high-quality photos and videos, and then quickly and easily share them with your friends. The adapter from SWAROVSKI OPTIK can be purchased from authorized specialist retailers, as well as at


SEE MORE, ACT FASTER: The new Z8i 0.75-6x20 rifle scope from SWAROVSKI OPTIK

March 09 2018

SWAROVSKI OPTIK will be presenting a new rifle scope at IWA 2018. The Z8i 0.75-6x20 offers uncompromising performance for driven hunting, with 8x zoom so that you never miss any of the action. The latest masterpiece from SWAROVSKI OPTIK features the new VIEWPLUS 0.75x magnification for 30% more field of view. The CLICKONE function and D-I reticle help the hunter to fully concentrate on what matters at the crucial moment. The functional accessories are perfectly adapted to the rifle scope so that it is even easier to use, and they offer optimum protection. The new rifle scope in the Z8i family will be available from selected specialist retailers from April 19, 2018.



March 09 2018

With the EL O-Range, SWAROVSKI OPTIK has given hunting binoculars a new twist. With their striking design and bright orange color, they stand out from their surroundings and never go missing when the going gets tough. Honed to perfection through daily use, the innovative EL O-Range has been thought out down to the tiniest detail. State-of-the-art optics, precise measurement functions, and ergonomic design are combined in a single device. Its comfort and functionality are further enhanced by the FieldPro package. The new EL O-Range will be showcased at IWA 2018 and will be available from March 9, 2018 from specialist retailers and online at SWAROVSKIOPTIK.COM.


“Digiscoper of the Year 2017” announced: magic moments in the lives of animals

December 14 2017

SWAROVSKI OPTIK’s “Digiscoper of the Year” competition has been won by Jürgen Bergmann from Germany for the second time. A wide variety of bird species star in his superb digiscoping video, which won over the jury of international experts and members of the public. Over 800 entries from all around the world have once again shown the popularity of the competition, now in its 12th year.


Die Welt gehört dem, der das Schöne sieht Tierfilmer Andreas Kieling zu Gast in den Swarovski Kristallwelten

October 30 2017

Andreas Kieling, einer der bekanntesten deutschen Tierfilmer, machte sein erstes Tierfoto bereits im Alter von fünf Jahren – heute begeistert der Markenbotschafter für SWAROVSKI OPTIK mit seinen einzigartigen Aufnahmen und Tierdokumentationen ein Millionenpublikum. Im Rahmen der Designer Talks in den Swarovski Kristallwelten gab er Einblicke in sein teilweise sehr abenteuerliches Leben.


The new CL Companion binoculars from SWAROVSKI OPTIK – the freedom to experience more

October 02 2017

Improved viewing, intuitive use, individual style – on November 6, 2017 SWAROVSKI OPTIK will be launching the CL Companion, its new generation of binoculars for travel and leisure. The latest product in the CL family sets new standards with its advanced optical and mechanical design. The binoculars are easy to use and guarantee excellent viewing comfort with extraordinary image quality. Thanks to its very special features, the CL Companion is the perfect companion for anyone seeking the freedom to experience more during their travel or leisure activities.

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